Meta Post-Publish Recommendations in Ad Manager

Modified on Thu, 10 Sep at 6:29 AM

Ad Manager now brings Meta’s post-publish recommendations directly into published campaigns
, helping users identify and act on optimization opportunities without switching to Meta Ads Manager.

What’s New?

Once a Meta campaign is published, users can now:

View
Meta-generated recommendations
directly from the campaign Review screen.
See the
number of available recommendations
at a glance.

Understand the suggested change, affected campaign element, and
expected performance improvement
, when provided by Meta.
See the recommendation's
impact level
- High, Medium, or Low.
Click
Review and Update
to navigate directly to the relevant section of the campaign and make the suggested change.
See a clear “
No recommendations right now
” state when Meta has no suggestions for the campaign.

How to Use?

Open a
published Meta campaign
in Ad Manager.
Go to the
Review
screen.
Select
Meta recommendations
from top left button to view available suggestions.
Click
Review and Update
on a recommendation.
Make the suggested change within the relevant campaign section.

Why This Feature?

Campaign optimization continues after publishing. By bringing Meta’s recommendations directly into Ad Manager, users can quickly identify potential improvements and take action
without moving between Ad Manager and Meta Ads Manager
.

What’s Next?

We plan to further unify pre- and post-publish optimization by showing
Opportunity Score alongside Meta recommendations
for published campaigns, creating a continuous optimization experience throughout the campaign lifecycle.

Notes

Recommendations and expected outcomes are provided by
Meta
and may change as campaign performance data evolves. Applying a recommendation does not guarantee improved results.
Only recommendations that can be addressed directly within Ad Manager are surfaced.